ABOUT US

New Social Theory is a fintech company focused on empowering the creator economy. We believe that the future of content and commerce lies in fostering deeper connections between creators and their passionate fan bases.

Our mission is to develop innovative financial products and services that enhance revenue streams for creators while also enabling fans to directly participate in and support the projects they care about.

HELPING YOU UNLOCK
YOUR FULL POTENTIAL
How We Work

Our FOCUS

At New Social Theory, we identify and invest in a suite of products and services with emphasis across several key areas

1

Creator FINANCING

Innovative financing options for both business growth and individual projects, allowing fans to invest in a creator's future output or own a stake in their business.

2

MONETISATION tools

Solutions that help creators maximise the earning potential of their content and audience, and creator-driven e-commerce products.

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3

Fan engagement platforms

Social Commerce technologies that deepen the bond between creators and fans, including fan communities, co-creation tools, and exclusive access to content/experiences.

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4

Creator infrastructure

Essential back-end services and tools to help creators run their businesses more efficiently, from accounting to analytics to admin assistance.

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Data Analytics

Optimisation, and automation tools to increase creator productivity and earnings.

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UNLOCKING
new avenues

By fueling these types of companies, we aim to unlock new avenues for creators to build sustainable careers and for fans to become active stakeholders in the projects they love.

NST already made investments in several exciting products, such as an AI-powered Social Commerce platform, a Revenue Share Securities Platform, a trading app with Web3 features tailored for each creator, and a creator-focused banking service. New Social Theory prides itself on not just providing growth capital for businesses and projects, but also offering hands-on mentorship and access to its network of industry experts.

Our Products

OUR FIRST
PRODUCTS

peeps

PEEPS

A social commerce app that consolidates social networks, marketplaces & platforms into one supreme customer experience

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XORRO

An exchange that allows creators to raise capital from their fan base without selling equity or taking on debt, allowing fans to share their favourite creator’s success as their business grows

read more

the team

New Social Theory was founded by a team of fintech veterans and creator economy experts who are passionate about empowering the next generation of content creators. Our leadership has deep experience in areas like Web3, Finance, crowdfunding, media monetisation, and trading platforms. We're backed by a diverse group of investors who share our vision for the future of creator-fan relationships and decentralised creative economies.

adam
ADAM SIMMONS
Founder and Chairman
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mark
MARK TIBBATTS
Co-Founder and CEO
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roman
ROMAN TIMM
Founder and CFO
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Arjun balraj
Co-Founder and CTO
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terence
TERENCE CHEUNG
Co-Founder and Head of BD
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TOBY DUCKWORTH
Co-Founder and CCO
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Ashok jaiswal
Web3 Engineer
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JESS COTTON
Product Manager
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ARINDAM KAR
Principle Engineer
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RAKESH RAPARTHI
QA Lead
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KRISTIAN Gerardsson
Frontend Developer Lead
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Julie tong
Senior Product Designer
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JJ SUGDEN
Partnerships Manager
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Joe Richardson
Senior Marketing Manager
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Mehreen Naveed
Senior Creator Onboarding Manager
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Connect With Us

Looking to invest in innovation or collaborate with a visionary team, we want to hear from you.

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