About Us

New Social Theory builds the complete growth engine for the creator economy. We help famous founders, creators, and brands turn deep fan relationships into lasting commercial advantage—through regulated capital, community intelligence, and enterprise infrastructure. One ecosystem. A new theory for growth.

Leadership Team

Our leadership team steers the strategic direction of New Social Theory, translating complex academic discourse into actionable frameworks for the modern era.

Adam Simmons

Founder and Chairman

Mark Tibbatts

Co-Founder and CEO

Roman Timm

Founder and CFO

Arjun Balraj

Co-Founder and CTO

Toby Duckworth

Co-Founder and CCO

Jeff Semones

Co-Founder and CMO

Core Team

This dedicated group of researchers, writers, and designers work tirelessly across time zones to ensure our theories are accessible, accurate, and innovative.

Jess Cotton

Product Manager

Arindam Kar

Principle Engineer

Kristian Gerardsson

Frontend Developer Lead

Julie Tong

Senior Product Designer

Joe Richardson

Senior Marketing Manager

Mehreen Naveed

Senior Creator Onboarding Manager

Hughie Doherty

Business Development Manager

Justin Balanon

Content and Influencer Marketing Lead

Ankit Singh Solanki

DevOps Engineer

Mohammed Tabish Khan

Backend Engineer

Mayowa Oyaleke

Data and AI Intern

Om Kumar

Data and AI Intern

Advisors

Our esteemed advisors provide the critical oversight and ethical compass necessary to challenge our assumptions and refine our methodologies.

Oliver Trevena

Advisor

Will Corkin

Advisor

Bill Heyn

Partner and Advisor

Terence Cheung

Advisor

Our Company’s Values

Bridge Innovation with Trust

We pursue breakthrough tech within regulatory compliance and financial integrity. Disruption without responsibility is not progress.

Fans as Stakeholders

We believe passion deserves ownership. We build tools that transform fans from passive consumers into active economic participants and co-investors in the projects they love.

Creator First, Always

We put the economic power and creative freedom of creators at the center of every decision. Our success is measured by their ability to build sustainable, independent careers.

Deep Collaboration, Not Just Capital

We invest our network, mentorship, and expertise alongside our funding. True partnership means growing together, hand‑on‑hand, across every product and relationship.

Unlock the Whole Potential

From financing to analytics, we think holistically. We don't just solve one problem; we build infrastructure that strengthens every layer of a creator's business.

Build for the Long Tail

The future of the economy is diverse, niche, and passionate. We champion creators and communities of all sizes—because the next big idea can come from anywhere.