Fueling the Future of the Creator Economy.
The New Fan Economy

Creators

Challenges

Creators are constantly chasing the algorithms.
Instead of creating the content audiences want and expect, they have to predict the kinds of content algorithms will favor and they’re always changing.
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Earning potential has plateaued.
In today;s marketplace, there are 200M+ self-identified creators. Competition is fierce and brands are being more selective. Intensifying downward pressure on partnership fees. Despite significant year over year increases in Influencer Marketing spend, individual creators, influencers, and celebrities are feeling the pinch.
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Relationships with audiences are threatened.
With less visibility in feed and the need to take on more brand deals to maintain revenue, the risk of over-commercializing feeds and alienating audiences is increasing.

How We Help

Powered by (Signals), our next generation intelligence platform, we’re deriving deeper, more contextually relevant insights that informs everything that we do.

Brands

Challenges

Creator and Talent partnerships are more important (and more complicated) than ever.
‍What worked last month isn’t working as well today and accurately measuring impact can feel like an ever changing exercise in futility. And with a seemingly infinite number of potential partners to choose from, it’s hard to decide who to work with and how to measure success.
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Effectively managing owned social channels is increasingly difficult. Yet brands’ social presences are more important than ever.
‍Just like creators, brands are wrestling with the same algorithmic challenges. Meanwhile, pressure to reduce costs is motivating many to adopt AI generated content leading to feeds of slop.
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Existing tools, insights and methodologies are misaligned with driving business outcomes.
The data we have available today measure performance but they aren’t telling us what we can do better and how. Without proper attribution marketers are often speculating on whether ‘successful campaigns’ are actually driving business outcomes.

How We Help

Consultative approach as advisors to aid existing teams’ efforts to deliver better results.  Or as an active service provider.

Agencies

Challenges

Talent Agencies
‍Satisfying the needs of your talent, their fans/followers, and the brands you’re in business with is tough.

Media Agencies
‍Striking a balance between scale and quality, while not at the expense of the communities clients are trying to appeal to.

Creative Agencies
Inadequate intelligence to inform creative decision making that meets the needs of the brand and the audiences you’re trying to impact.

How We Help

Talent Agencies
Audiences are telling us what they want and need. We translate those insights into actions that help Talent Agencies nurture longer-term relationships while increasing earning potential for their rosters.

Media Agencies
‍Striking a balance between scale and quality, while not at the expense of the communities clients are trying to appeal to. We identify and evaluate the unique needs of each addressable audience to create more relevant content, drastically reducing the need for volume. Instead of using a hammer, we hand you a scalpel. ‘Creators as media’ is a thing!  Marketers now recognize their effectiveness as a media channel.  However, agencies must resist the temptation to ‘programmatic-ize’ to an extent that neuters what makes the practice of influencer marketing, uniquely special.

Creative Agencies
Inadequate intelligence to inform creative decision making that meets the needs of the brand and the audiences you’re trying to impact.By analyzing Signals data from different perspectives, insights gleaned enable us to help creative teams synthesize creator content, UGC, and brand creative to enhance effectiveness with greater cost efficiencies.